OUR EXPERTISE
“Spray & pray” messaging
Poor data hygiene and fuzzy ICP
Channel monoculture (only email or only LinkedIn).
Volume vs. conversation quality imbalance.
Slow experimentation; learning is expensive.
WHERE BD FAILS?
WHAT WE DO DIFFERENTLY?
Micro-segmentation & moment-based messaging (tech stack, hiring signal, fundraising, ICP sub-job).
Operational intelligence, not AI spam: AI assists prep and QA (tone, relevance, summaries); humans write messages.
True channel orchestration: email + LinkedIn + phone + retargeting; adaptive cadences.
Conversation Sentiment Scoring: we grade sentiment, not just “reply rate.”
WHAT WE DELIVER?
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Predictable top-of-funnel with qualified conversations.
Faster market learning: each campaign is a hypothesis test.
Higher conversation quality: human, specific, contextual.
Less operational friction: Insinuo runs data, tools, and process; you run meetings and close.
Weekly decision brief, dashboard with crisp metrics
